Small Business Spending Saturday spending reached $5.7M
“According to a survey by the National Federation of Independent Business and American Express, 71 percent of consumers were aware of Small Business Saturday, which is up from 67 percent last year. Of those aware, 46 percent shopped on Saturday.
Spending was also up. Consumers aware of Small Business Saturday reported spending $5.7 billion with independent merchants, which is a 4 percent increase from $5.5 billion last year.”